Wynn Palace in Cotai is a true gem in the Wynn Resorts portfolio, boasting over 1,706 exquisite guest rooms and suites. From the moment you arrive, you’ll be swept away by the resort’s grandeur and beauty. The key elements of the branding program for Wynn Palace Cotai include its visual identity, messaging, and exceptional customer experience.
 
The program’s visual identity incorporates traditional Chinese elements, such as the strategic use of red and gold, and features a logo that marries the Wynn Resorts brand with local cultural motifs. The fronds of the Wynn crest, a symbol of the brand’s top tier offerings, have been replaced with graphic cranes for cultural resonance and the core shield, which embraces a stylized “W”, remains the central power of this enduring brand symbol known around the world. 

Wynn Palace Cotai represents a significant change to Macau landscape and our visual identity, built on the development’s iconic legacy, forms a robust basis for the project’s activities both now and into the future.