Deep is a dermatologic skincare line that goes beyond the surface. We partnered with Dr. Douglas Hamilton of Beverly Hills to create a new identity and packaging system that was thoughtfully designed with the user experience in mind. The brand’s aesthetic is luxurious, yet approachable and easily identifiable as an anti-aging skincare line.

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For the typography, we drew inspiration from the human form and chose a serif font that dances with unexpected curves and angles, offering a unique mix of edge and elegance. The packaging is kept clean and simple to communicate the premium nature of the product, while an unusually bold choice color creates intrigue. We created an identity that blends the technical with the consumer-friendly without being overly clinical. A key focus was the development of a numbered application system to create ease for the consumer and an order of operations for the absorption of highly effective skincare actives. The result is a modernized luxury line that reflects a dermatologist’s passion for helping people achieve their best skin.