SERVICES
Creative + Art Direction
Digital + Print + Motion Design
Experiential Design
Messaging
ELIZABETH ARDEN
CLIENT
Elizabeth Arden proudly celebrated its 115th anniversary, a milestone that reflects their enduring legacy in the beauty industry. It has been a privilege to collaborate with the North America and Global teams to elevate their exceptional luxury skincare line, which is firmly backed by science.
We have successfully transformed the creative and design direction for Elizabeth Arden’s skincare and fragrance collections. This includes an evolution of the visual identity and a powerful enhancement of the user experience (UX) and user interface (UI) for elizabetharden.com. Additionally, we have strengthened their presence on prominent online retailers like Amazon and in prestigious department stores such as Macy's. As well as, its first immersive beauty pop-up, The Capsule Lab event held in Soho, NYC. With strategic marketing initiatives executed across all omnichannel platforms, Elizabeth Arden is confidently positioned to remain relevant and influential in the market for years to come.
THE SMARTER RETINOL
Smarter Retinol: Elizabeth Arden Retinol + HPR Ceramide Capsules Serum are sealed to maintain optimal freshness and prevent oxidation, ensuring consistent and maximum potency unlike traditional retinol products. This high-performance capsule serum is the most potent form of retinol you can buy without a prescription and visibly reduces lines and wrinkles in just 7 days.
A huge thank you to the incredible team at Terri & Sandy for bringing this campaign to life.
HOME TESTER
Elizabeth Arden conducted interviews with over 300 beauty enthusiasts to evaluate the effectiveness of our Retinol + HPR Ceramide Capsules in addressing various skin concerns. We extend our gratitude to The Brand Power Company for their contributions in developing our results campaign, which highlights the skincare journeys of real women. The inclusion of authentic voices is vital for fostering a deeper connection between Elizabeth Arden and its audience.
CELEBRATE PREVAGE
PREVAGE® Anti-Aging Daily Serum 2.0 is celebrating it[s 20th anniversary. The #1 anti-aging serum, now with 4X the antioxidant power. Instantly and over time corrects, protects, and perfects the look of skin. Harnessing the single most powerful antioxidant Idebenone, this age-defying serum helps visibly reverse aging signs and protect against environmental damage for younger-looking skin.
GIFT WITH PURCHASE
