Moving you since 1980, Thorlo has been committed to providing innovative solutions and top-quality performance socks—supporting movers of every kind, from sports professionals to everyday athletes.

We had the pleasure of collaborating with High Tide NYC to create a bold and colorful design system that stands out both online and on store shelves. Our work encompassed brand positioning, identity system, packaging, branded products and merchandise, content generation, e-commerce platform and digital marketing. We used dynamic photography to show how each pair of these exceptional socks supports you with every step. So no matter what moves you, Thorlo has got you covered for your everyday life.