Brave Horse is the premier horse show venue in Columbus, Ohio. The site is surrounded by 700 acres of beautiful rolling fields dotted with trees, lush green hills, and a picture-perfect lake. 

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We created a comprehensive new design system spanning visual identity, web, packaging and social as well as numerous other physical and digital touch points. A mix of elegant and modern sans serif font threads the needle between classic and contemporary typography. While an iconic, artfully illustrated brand mark rounds out the mix for an identity that feels both fresh and enduring. Our design and systems work for a broad range of audiences — from wide-eyed new riders to those well into their equestrian journey — by telling an exciting story we call "Ride Brave.”