Pronto is a pizza restaurant that celebrates fresh ingredients and thoughtful design. The restaurant’s name was inspired by the Italian word for “quickly,” a fitting moniker for a pizzeria a fun, fast-casual ethos.

The new identity is composed of simple graphic elements that provide a kit of parts for applications ranging from menus to environmental graphics. We designed a series of icons depicting elements that are related to the quickness and the freshness Pronto offers.

The “O” in the Pronto logo is highlighted, turning it into an ownable graphic device and adaptable language unit, which has a wide variety of applications. We featured it on bags, aprons and t-shirts, as well as on packaging materials such as pizza boxes and cups.