CLIENT
THE BATTERY
SERVICES
Creative + Art Direction
Brand Identity
Digital + Print Design
Environmental Design
Illustrations
Messaging
Packaging
New Energy for New York's Front Yard.
We reimagined the visual identity of The Battery, one of New York City's most iconic public spaces, creating a bold, unified brand that celebrates its history, natural beauty, and connection to the city.
Inspired by the park's distinctive landscape, we developed a flexible visual language spanning brand identity, environmental graphics, print, digital, packaging, and merchandise. Playful typography, vibrant color, and expressive imagery bring a fresh perspective to this historic waterfront destination.
BRAND ICON / IDENTITY
Rooted in Nature. Designed for New York.
Inspired by The Battery Oval, the custom “B” icon draws from two intersecting oval forms to create a distinctive brand signature.
Paired with expressive typography and a vibrant color palette, the identity balances architectural simplicity with playful energy—creating a recognizable visual system that connects every aspect of The Battery experience.
NEWSLETTER
Making Headlines. Creating Buzz.
We transformed The Battery Buzz into a bold editorial experience that brings the park's stories, milestones, and achievements to life.
Oversized typography, unexpected compositions, and playful graphic elements create a dynamic visual rhythm, turning an annual newsletter into an engaging publication that invites readers to explore, discover, and connect.
Eat&Go / Sip&Go
Good Food. Great Views. On the Go.
We extended The Battery's identity into a vibrant food and beverage experience designed for life on the move.
From branded food carts and takeaway packaging to coffee cups and frozen treats, we created a cohesive system that brings personality to every touchpoint. Bold color, playful graphics, and distinctive branding make even the simplest everyday moments feel unmistakably The Battery.
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Outdoor Print + Digital Experience
The City Is Our Canvas.
We brought The Battery's visual identity beyond the park through an energetic mix of outdoor advertising, environmental graphics, and digital experiences.
Bold typography, high-impact color, and oversized graphic expressions transform everyday urban spaces into opportunities for discovery. From subway advertising to large-scale installations, each execution reinforces The Battery's presence throughout New York City.
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Photography Art Direction
New York Energy. Naturally.
We developed a vibrant, sun-drenched photographic direction that captures the energy, diversity, and spontaneity of life at The Battery.
Candid movement, genuine expressions, and unexpected perspectives bring an authentic sense of joy and human connection to every frame. Rich blue skies, lush greens, bold contrast, and warm natural sunlight create a distinctive visual language—celebrating The Battery as a place where New York comes together.
Wearables
Wear the City. Carry the Energy.
We translated The Battery's visual identity into a collection of everyday essentials designed to move with New York.
From graphic tees and statement accessories to reusable totes and drawstring bags, each piece combines expressive typography, bold color, and playful branding. The result is a wearable extension of the park's personality—bringing The Battery beyond its physical boundaries and into everyday life.
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