The Battery Conservancy re-branded to The Battery, The Battery Oval and The Battery Fair. Among the oldest parks in America, The Battery is the 25 acres of gardens, meadowlands, bike paths, walking paths and vistas that exist at the nexus of the Hudson River and the Atlantic Ocean at the most historical tip of NewYork City.

The re-branding program featured every aspect of The Battery, from print and online to outdoor advertising and social — all with an eye towards establishing a stronger voice for the park. A full brand review was also a key part of the work, which centered on identifying one consistent visual form and typeface to act as a through line, unifying the park as a whole.