Tria Spa at MGM Cotai has continuously garnered significant recognition over the years. With its five-star rating from Forbes Travel Guide and SpaChina awards, it counterbalances the hustle and bustle of the hotel as a relaxing sanctuary for the most distinguished guests.

Here, the brand identity is inspired by the beauty of nature with a jewel-tone color palette and customized typography that’s both refined and gestural. For the wordmark, we reinterpreted the classic serif typeface with contemporary elements including angled curves and radical cuts that echo forms in the human body. At first glance, the balance and harmony icon appears elegant and polished, but a closer look reveals more rigorous, idiosyncratic details. The spa’s story is also told through a series of images that capture its essence and exceptional services. Wellness, Beauty and Vitality meet as interwoven concepts, designed to leave each guest with a sense of calm and rejuvenation.