Vinosocio is a boutique wine company, born out of the love of wine. The brand is designed to be playful and fun, but also authentic. We Drink Wine, You Drink Wine is the central tenet in the design, reflecting a passion for varietals and the brand’s mission to make it easy for everyone to enjoy the best wines at home.

Heading up the playful and ownable identity is the bold and modern wordmark. The logo’s modular construction offers a charming variability for application across printed and digital spaces. The label design and packaging uses a consistent set of design principles that still allows for nuanced integration of each wine’s provenance. All labels are color coded and structurally similar, yet there are typographic details in the wine name and descriptive text that are unique to each.