Papillon (French word for butterfly) was born from a vision to capture the fragile yet mighty spirit of change. Taking inspiration from the butterfly's metamorphosis, Papillon was created to represent the possibilities for transformation, growth and renewal within us all. With scents reminiscent of nature's most exquisite blooms and essences, Papillon fragrances will transport you to a realm of imagination, self-discovery and wonder. 

Designing for Papillon was a creative exercise in delving into what can be achieved through the world of AI technology. AI has been taking the fashion industry by storm and our approach is in line with this emerging trend. We developed the creative expression for the brand voice, visual style, art direction, website and packaging design. The numerical system on the outer packaging represents both the practical and the whimsical: It allows customers to easily differentiate between the products as it furthers the overall creative vision, symbolizing the three phases of change.