You don't need to be an adventurer to enjoy a little comfort. But if you're looking for socks that will keep up with you, you've come to the right place.

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Blue Summit is a place where sustainability, comfort, fit, and superior technology meet to deliver lifestyle and performance outdoor sock collections. With just the right benefits, their socks have you covered for any adventure, whether taking a stroll in the park or climbing your next mountain with their motto Live to the Peak.

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We developed the overall strategy, visual identity, art direction, web design and packaging with an eye toward projecting authority and confidence and communicating the importance of a greener planet. Bold brand colors allowed Blue Mountain to stand out from a sea of sameness in the socks world, while the modernist graphic system created works to create a clear and easily recognizable navigation system for consumers.